How can researchers communicate their work effectively on Instagram and TikTok?

This online workshop introduces researchers to the basics of science communication on social media. Participants will explore how platforms such as Instagram and TikTok work, learn about different content formats and workflows, and develop practical skills in storytelling, scripting, and creating engaging short-form videos.

The workshop is aimed at researchers from all disciplines. No prior experience with Instagram, TikTok, or science communication is required. The workshop will be held in English.

The workshop will be led by Franziska Eckardt and Leonie Beyerlein, journalists and social media experts at the Leibniz Lab “Umbrüche und Transformationen”. The Leibniz Lab is a knowledge-transfer initiative of the Leibniz Association that develops and tests new approaches to science communication. Across TikTok, Instagram, and YouTube, Franziska and Leonie translate research findings into accessible and engaging content for broader audiences.

As places are limited, please register by 25 September 2026.